No email platform is cheapest everywhere.
Vendors price by subscriber count in tiers, and no two vendors break their tiers at the same place. Who is cheapest at 2,000 subscribers is not who is cheapest at 5,000 or 10,000. Enter your list size below to calculate the real, unasserted ranking from verified weekly published rates.
Compute your real monthly cost
Ranking at 4,200 subscribers
Every row shows the plan, billed tier, how much list headroom remains before the next price step, and how big that step is. Magnitude is drawn proportionally so you see the pricing spread at a glance.
| Rank | Platform & Plan | Monthly Cost & Spread | Billed Tier | Headroom to Next Step | Per 1k Subs | Vendor Link |
|---|---|---|---|---|---|---|
| 1 |
Brevo
Starter
|
$32/mo
$0 (Lowest rate)
|
20,000 subscribers tier | 3,200 more then +$7 steps at 30,000 | $7.62 | Brevo ↗ |
| 2 |
Moosend
Pro
|
$48/mo
+$16/mo (+50%)
|
5,000 subscribers tier | 800 more then +$16 steps at 8,000 | $11.43 | Moosend ↗ |
| 3 |
MailerLite
Comfort
|
$49/mo
+$17/mo (+53%)
|
5,000 subscribers tier | 800 more then +$40 steps at 10,000 | $11.67 | MailerLite ↗ |
| 4 |
GetResponse
Starter
|
$54/mo
+$22/mo (+69%)
|
5,000 subscribers tier | 800 more then +$25 steps at 10,000 | $12.86 | GetResponse ↗ |
| 5 |
Omnisend
Standard
|
$81/mo
+$49/mo (+153%)
|
5,000 subscribers tier | 800 more then +$51 steps at 10,000 | $19.29 | Omnisend ↗ |
Where each price steps — The tier misalignment map
Five horizontal tapes on a continuous logarithmic scale from 500 to 100,000 subscribers. Every vertical tick mark in signal red (|) is a price step where you pay more. Notice how they never align: when Brevo steps at 7,500, GetResponse holds until 10,000. That misalignment is why no single vendor stays cheapest.
Where the lead changes hands
Across the entire 100 to 100,000 range, exactly two platforms ever lead. Click any range below to jump the instrument to that threshold and see why the lead swaps.
Head-to-head inspection
Compare any two providers directly at your current list size. See the exact dollar difference, annualized variance, and which specific tier step shifts the advantage.
How the figures are computed
TierTruth publishes deterministic mathematical comparisons. We do not use averages, interpolations, or synthetic estimates. Here is how your quote is derived.
Smallest tier that holds your list
Email platforms do not prorate by individual subscriber. A list of 4,200 contacts cannot buy a 4,200-subscriber plan; it is billed on the 5,000-subscriber ceiling tier. The 800 unused contacts represent headroom you have already paid for.
The +1 contact penalty
Growing from 5,000 to 5,001 subscribers immediately triggers the next tier bracket. On MailerLite, crossing 5,000 adds +$40/mo (+82%). On Brevo, crossing 5,000 adds only +$7/mo (+22%). Knowing your headroom prevents surprise billing spikes.
Price, at matched volume
Rankings compare the cheapest plan each platform publishes at your volume: Brevo Starter, Moosend Pro, MailerLite Comfort, GetResponse Starter and Omnisend Standard. They are matched on price at matched volume, which is a figure every vendor publishes — not on feature set, which they describe in their own words and not in comparable terms. Read the plan name in each row before the price: a cheaper plan can be a smaller plan, and this page does not yet assert that these are like for like.
Weekly public verification
Pricing is audited every Monday morning directly from published vendor billing matrices. Rates reflect standard month-to-month billing. Every figure here is the month-to-month rate, which is the one a vendor publishes plainly and the one this site can check. Annual prepayment is discounted by most vendors and not by all, at rates this site does not collect, so no saving is quoted for it.